Sharyn Inzunza | Résumé
Content Strategist | B2B Copywriter & Editor
ABOUT
I have 8+ years of experience as a B2B tech industry copywriter, editor, and content strategist, with a SaaS marketing focus.
Strengths
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Strategy-focused marketer. My work begins with defining the why of the project, the outcome we need, and how we'll get there.
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GTM experienced. I've written and collaborated on go-to-market marketing assets—from display ads to editing GTM whitepapers.
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Collaborative partner. I build relationships with the people I support, working closely with teams to align on messaging and ensure campaigns engage our target audience.
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Engaging instructor and presenter. As a former educator, I am skilled at planning and differentiating instructional materials and delivering engaging presentations.
CONTACT
PHONE
(757)202-3305
LINKEDIN https://www.linkedin.com/in/sharyninzunza/
https://www.newpagemarketing.com/projects
LOCATION
Portland, Oregon
INTERESTS
SERVANT LEADERSHIP
ILLUSTRATION
MODERN DESIGN
EXPERIENCE
Senior Copywriter | ZoomInfo, 2020 - 2022
Worked in a fast-paced, cross-functional role to support the digital (Demand Gen, SEM, CRO, Web), product marketing, and customer success teams. My work increased MQLs and drove platform adoption.
Responsibilities
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Created clear, engaging content for sales, marketing, recruiting, and DaaS products (inbound content, direct-response campaign collateral)
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Turned complex platform information into easy-to-understand sales enablement assets
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Wrote creative copy that increased email opens, display-ad clicks, and webinar registrations
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Created email flow copy to drive new customer adoption
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Planned, wrote, and edited executive keynotes and slide decks
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Edited and mentored junior writers
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Collaborated with campaign stakeholders (GTM, Rev Gen, MOPs team leads, designers, the video team, & senior leaders) to ensure on-time deliverables and efficient processes
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Led instructional copywriting workshops and presentations for cross-functional teams
Independent Contractor, 2015-Present
As a contractor, I've worked with startup founders and marketing team leaders to build and guide their brand presence with website copy, inbound content, and outbound direct-response collateral.
Project examples
Content Strategy and Content Writing (UCaaS):
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Developed a pillar page content strategy (content map, production calendar, and linking strategy)
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Collaborated with the SEO and content leads and marketing director
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Wrote four eBooks and cluster posts that remain in use. See one of the eBooks here
Brand Development and Copy Package (ESN SaaS):
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Researched and defined customer personas
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Developed the brand guidelines
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Wrote web pages and a blog post series
Content Marketing Plan and Web Copy (CPQ SaaS):
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Completed a competitor and content SWOT analysis
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Defined the ideal customers and developed a content marketing plan
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Reworked messaging and website copy
PROFESSIONAL SKILLS
CONTENT MARKETING
Digital and Content Marketing certifications: Hubspot
Email Marketing: Inbound and outbound | Analytics
TOOLS
SEMrush, WordPress, Google Analytics, Jira, Asana, Slack, G-Suite
SEO
Keyword research: SEMrush certified | On-page SEO
EDUCATION
MASTER OF SCIENCE, EDU
Secondary English with French Endorsement
Old Dominion University Norfolk, VA | 2013
BACHELOR OF ARTS
Teaching and Learning English and French as Second Languages
University of Hawai'i at Manoa, Honolulu, HI | 2004