Sharyn InzunzaMay 24, 20221 minWhy Copywriters Are a Nosy BunchThey're curious about everything. They have to be. It's how they unearth the nuggets that make their ads, email campaigns, and landing...
Sharyn InzunzaMay 17, 20221 min"Bloat." Now, That'll Stand out in B2B Copy!You sweat over a webinar title. At about the 50th version, you throw in the word “bloat” — like “tech-stack bloat.” It feels risky. For...