Finding the right B2B copywriter
to fire up your digital marketing
just got a whole lot easier.
I plan and create B2B direct-response copy and web pages for tech-related businesses.
How did a B2B food industry copywriter end up working with technology companies?
I had worked on tech-related projects (food logistics and automated vehicles, AI in food manufacturing, blockchain, and food safety technology).
Opportunities came up, I jumped in, and clients loved the results.
That started with information technology...
An IT firm contacted me to help with their branding and website copy.
They hired me to translate their expertise into concise, customer-focused content.
That led to new opportunities (many ongoing), including working with software development firms, software vendors (e.g., Microsoft Dynamics 365), and enterprise platforms.
In the last several years, I've helped some fantastic clients with their campaign strategies, brand messaging, sales pages, website copy, and display advertising.
I love working with tech industry marketing teams—
-
Getting to know their target audience
-
Defining what makes their product or service different and better than the competition
-
Anchoring their digital marketing goals to a concise, actionable strategy
-
Monitoring the results (which might include a monthly consulting conversation about MQL to SQL conversions, open rates, and "Did the phone ring?" — then adjusting our approach).
In a nutshell, I have the digital marketing copywriting experience technology businesses need to make their products a must-have for B2B customers.
Are we a good fit?
I boost my knowledge with professional development courses. I'm Hubspot Digital Marketing certified and SEMrush Keyword Search certified.
I continue to study and learn from the greats — from old-school ad men like Ogilvy and Sugarman to current copywriters such as Kemeny and Nairn.
Collaboration across teams is essential for working together and creating successful campaigns.
-
I'll work with your digital marketing and demand-gen folks; your sales and customer support teams.
-
I'll present and defend the copy with internal and external stakeholders.
-
I'll throw "What if we were to use this approach?" ideas into the ring.
-
I'll ask your sales team "What are your leads' challenges...their peeves that you can fix? Now, let's weave that into the copy."
-
I'll ask to demo your software like I'm a customer, so I can write your offer with hyper-accuracy.
I work with good people
You know who you are -- smart and down-to-earth. Maybe you enjoy a hoppy Northwest IPA?