WEBSITE COPY
SERVICES
Brand messaging
Website copy
DETAILS
A digital marketing agency needed copy for its new website.
We created the copy based on the target audience, the agency’s message, and content goals.
CHALLENGE
The agency’s website copy needed to:
1. Differentiate the brand from the local competition (large agencies).
2. Connect with the target audience (small business owners).
3. Provide website visitors with easy-to-understand, jargon-free information.
OUTCOME
We distilled the agency’s boutique services into a concise message that shows small business owners how to grow their business with digital marketing.
Ucaas Content strategy
SERVICES
Content strategy
Pillar page
Topic blog posts
DETAILS
A telecommunications company needed long-form content to support its digital marketing campaigns.
We started with a content strategy, including building a content map and calendar, a pillar page outline, and keyword strategy.
CHALLENGE
The pillar page needed to:
1. Attract the executive-level target buyer
2. Be search engine optimized
3. Engage decision makers with easy-to-understand information
OUTCOME
With the help of the talented design team, the pillar page became a beautiful web page and downloadable PDF.
The content map guided the pillar page layout, cluster post topics, and linking strategy.
We included action items to engage readers, such as a PRO TIP box to make UCaaS migration as smooth as possible.
I worked with the marketing team to create a series of successful pillar pages.
