WEBSITE COPY
SERVICES
Brand messaging
Website copy
DETAILS
A digital marketing agency needed copy for its new website.
We created the copy based on the target audience, the agency’s message, and content goals.
CHALLENGE
The agency’s website copy needed to:
1. Differentiate the brand from the local competition (large agencies).
2. Connect with the target audience (small business owners).
3. Provide website visitors with easy-to-understand, jargon-free information.
OUTCOME
We distilled the agency’s boutique services into a concise message that shows small business owners how to grow their business with digital marketing.
IT BLOG POST PACKAGE
How to Troubleshoot VoIP Call Quality Issues Like a Pro
What a VoIP Phone Upgrade Really Looks Like
SERVICES
-
Blog post: customer-centered, search-engine-optimized
-
Blog email: personalized, conversational
-
LinkedIn share: benefit-centered, industry hashtags
DESCRIPTION
The monthly marketing package is based on a content strategy to engage the target audience across three platforms: website, email, and LinkedIn
POST DETAILS
-
Keyword phrase and semantic keyword research and placement.
-
Headings <H2>, etc.
-
Internal links (per the content strategy)
-
Call-to-action
-
~ 600 words
OUTCOME
We created a library of customer-centered posts the firm used to attract prospective customers.
We collaborated on each post to capture the problems the firm solves for its mid-sized business customers.
5 Common Misconceptions about Outsourcing Your IT
MORE SAMPLES
